Location: Remote (India-based)

Type: Freelance / Part-Time

Application link: https://share-na2.hsforms.com/1ls6J3Jk6S8-V3p43dWE22gr48on

🧠 About ThunderClap

We’re a fast-growing B2B website revamp agency trusted by global SaaS, FinTech, and VC-backed companies like Razorpay, Storylane, Z47, etc. We work with ambitious marketing teams to transform their websites into high-performing revenue engines.

ThunderClap is looking for a hands-on Demand Generation Manager to own, execute, and optimise paid ad campaigns - starting with LinkedIn and expanding to Google Ads, Reddit, and more.

🎯 What You’ll Own

• Develop and fully own LinkedIn ad campaigns: from audience targeting and creative planning to bidding strategy and budget management, ensuring alignment with ThunderClap’s growth goals. Create playbooks that will be used to scale ads on other channels.
• Create compelling ad copy, design concepts, and landing page wireframes that clearly communicate value and drive conversions.
• Execute and optimize campaigns end-to-end:
  • Setup ads, run A/B tests, refine targeting, plus launch retargeting and abandonment strategies to recover lost leads.
  • Continuously monitor key metrics (CTR, CPC, CPM, conversion rates) and pivot campaigns quickly based on data insights.
• Build and manage lead nurture sequences and ABM programs to accelerate pipeline movement and maximize lead-to-customer conversion rates.
• Collaborate closely with design, content, sales, and product teams to ensure campaigns align with messaging, brand voice, and market needs.
• Lead comprehensive reporting on ad performance and pipeline generation—combining metrics and revenue impact—to provide transparent, actionable insights for leadership.
• Identify and troubleshoot bottlenecks in the demand funnel, suggesting improvements in messaging, segmentation, or creative to maximize ROI.
• Explore and propose new platforms, ad formats, and channels beyond LinkedIn to diversify ThunderClap’s demand generation mix.
• Stay up to date with industry trends and tools, applying best practices and scrappy get-it-done tactics suited to an early-stage agency environment.